Building a Strong Relationship With Your Volunteer Recruitment Team

At the recent World Service Week in London, it was interesting to note that many organisations chose team and volunteer engagement as one of their key strategies to gain more from their involvement in the event. Engagement, as mentioned above, is not just about making sure your staff feel part of a project or event – it’s about ensuring your volunteers are engaged as well. Team and volunteer engagement can be broken down into three main areas: communication, participation and resources. These are the aspects that most often under-estimate in terms of its strategic benefits, but which are critically important for any volunteer organisation. Read More –

Team and Volunteer Engagement for Your Nonprofit

Communicating with team and volunteer engagement sessions tends to be the area where many people fall short. Surveying the feedback given by participants at these events revealed that participants were usually receptive to the themes, messages and strategies of the activities but were less likely to engage with team members or contribute towards team and volunteer engagement. For example, some participants suggested that team and volunteer engagement might be better promoted using video rather than written information. Whilst this may seem like an obvious observation, it can sometimes go unnoticed when team members are participating in the activity. Another suggestion came from one team member who said that his favourite thing at an event was when the team came together to build something – whether it was a new project or a simple wooden structure. He was happy to be there because it was so much fun – he didn’t feel like he was doing work.

There was also a lot of good advice about engaging with donors at these events. It is important to get the right balance between being accessible and engaging – but more importantly, donors want to know that you are putting their money and effort back in their hands. Communicating your policies and practices in this area can go a long way towards showing donors that you are serious about professional development and that you are putting in the effort to engage with them on a regular basis. In essence, it communicates to the donors that you value them as a partner and will support their projects through recognising their professional development through participation. This in turn will encourage more volunteers to join your team and help you improve and sustain our relationships with our donors.

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